I rarely do the 'Topps Now' thing unless something really nice shows up for one of my team collections. July 30th last year was such a date, where there were 4 cards on the day that qualified, and I ordered the full day pass.
One was a Joey Votto during his home run streak, which I've already placed in my CanCon collection. A couple others went to team collectors on my list.
And the others are bound for my Jays/Mets collections.